Website Design & Development Competition

Everywhere Health — Build our brand website

Everywhere Health is a healthtech startup developing a next‑generation smartwatch replacement wriststrap that turns standard 1‑lead smartwatch ECG monitoring into 6‑lead capabilities—while keeping costs low by leveraging existing sensors. Help bring the vision to life by designing & building our brand website. Total prize pool up to AUD $1000 + future contracting priority

Deadline
Sunday, November 23rd, 11:59pm Sydney (GMT+11)
Submit to
with subject “SUBMISSION – Your Name
Prizes
1st Place: $200 + $700 if selected for deployment (priority for future contracting)
2nd & 3rd: $50 each

By participating in this competition, you agree to the terms and conditions set out at the end of this brief.

Brand Identity & Story

Brand name
Everywhere Health
Tagline
Health for everyone, everywhere
Company type
Medical technology startup
Brand personality
Reliable, empowering, innovative, approachable, personal
Vision

Build a connected family of health monitoring devices that seamlessly fit into everyday life. By harnessing passively collected data, provide continuous insight into overall health—empowering individuals to take control, detect problems early, and make informed decisions.

Mission

Integrate intelligent health monitoring into daily life.

Focus product

ECG Enhance

Product — ECG Enhance

ECG Enhance is a smartwatch strap that leverages existing inbuilt smartwatch sensors to enable affordable and accessible heart care.

Key features

  • Integrated with everyday activities; record an ECG by sitting and placing your watch on your lap
  • Asynchronous 6‑lead ECG capability (most smartwatches only support 1‑lead)
  • Proprietary AI diagnostics; real‑time rhythm analysis and alerts
  • Easy export; share ECG reports directly with doctors or telehealth providers
  • Accessible price — leveraging smartwatch sensors enables advanced monitoring at a fraction of the cost ($40 vs competitors $280 + $100/year)

Context & claims (for entrant reference)

  • Existing 1‑lead ECG wearables primarily detect Atrial Fibrillation (~27.4% of arrhythmias)
  • ECG Enhance aims to improve detection of remaining arrhythmias from 7% to ~95% sensitivity

These are provided to inform entrants about the intended product context; they must not be presented as consumer‑facing efficacy statements on live pages while the product is not TGA‑approved.

Website Requirements

Landing Page (Purpose & Required elements)

Purpose

  • Introduce and inform customers about ECG Enhance
  • Serve as the primary traction metric (visitors → actions)

Required (minimum)

  • Hero section — clear headline and product showcase
  • Why heart care
    • 1 in 3 people will die from cardiovascular disease (source link in brief)
    • 70% of the population is at risk of heart disease (source link in brief)
    • Up to 60% of heart attacks go undetected (source link in brief)
  • Key features (see Product)
  • Buy now section — button opens a popup stating the product is not yet TGA approved and invites users to join the mailing list; must record number of clicks (primary action metric)
  • Learn more section
    • Patients (get started → join mailing list)
    • Clinicians (link to clinicians page)
    • Telehealth & Insurances (link to businesses page)
  • Join mailing list (in header, footer, or separate section — designer’s choice)
  • Contact us section
    • Required: name, email, message
    • Option (default opt‑in) to join mailing list upon submission
    • You are welcome to either handle this in the backend, or to redirect with prefilled Subject and Message Body with mailto
    • Send to: ewh.contactus@gmail.com
Product Page
  • Purpose: Provide a detailed description of ECG Enhance
  • Required: Include Product details and the same “Buy now” behaviour as on the Landing Page
Clinicians Page

Purpose

  • Landing page for medical professionals
  • Convince clinicians to use/refer the product and invite them to join research/trials via email

Required

  • Hero section
  • Statistics
    • Smartwatch ownership (AU): 36% own one; +37% will by 2030 (12.5% CAGR)
    • Health statistics: 20.5M global deaths yearly from CVD; 45k Australian deaths
    • Benefits of early diagnosis and treatment:
      • ECG screening reduced sudden cardiac deaths in young athletes by 89%
      • Up to 60% of heart attacks undetected
      • All‑cause & cardiovascular mortality >30% higher than general population after first heart attack
  • Benefits (for clinicians):
    • Early arrhythmia detection — >95% vs ~25‑30% with current smartwatches
    • Affordability — $40 retail vs ~$200/day Holter or $280 + $100/yr consumer ECG monitors
    • Convenience — 30‑second ECG recordings, anywhere
    • Accessibility — reduces need for referrals/bulky monitors
    • Diagnostic‑grade accuracy — asynchronous 6‑lead ECG
    • Data empowerment — export/share with clinicians/telehealth
    • Peace of mind — reassurance for at‑risk patients
  • FAQ — at least 5 expandable Q&As
  • “Learn more / request demo / join research” popup:
    • Fields: full name, role, email, message
    • Checkboxes: learn more, request demo, join research
Businesses Page

Purpose

  • Landing page for partnership prospects (insurance, telehealth, smartwatch manufacturers, etc.)

Required

  • Hero section
  • Statistics (same smartwatch and health stats as clinicians page)
  • Target customers: elderly; patients with existing heart conditions; rural/remote; people wanting to monitor health
  • Why partner:
    • Smartwatch manufacturers: Expand medical capabilities from AF detection to >95% of arrhythmias; differentiate; revenue/approval benefits
    • Telehealth providers: Asynchronous 6‑lead ECG; real‑time detection; lower costs; avoid rental complexity
    • Insurers & health agencies: Early detection; prevent costly events; deploy at <$40 per user; actionable insights
  • Contact us (refer to Landing Page contact requirements)
About Us Page

Purpose

Provide company vision, mission, and team information.

Required

  • Vision (as stated under Brand Identity)
  • Mission: Integrate intelligent health monitoring into daily life. Belief in seamless healthcare via simple devices with passive analysis
  • Accessible healthcare: affordable monitoring devices for everyone, everywhere
  • Early detection: network of passive devices with long‑term integration into telehealth/insurers/healthcare for quick, reliable diagnostics
  • Patient empowerment: people at the heart of everything
  • Team (with LinkedIn placeholders):
    • Joseph Zhu — founder & CEO
    • Kaelan Nah — co‑founder & hardware lead
    • Vanessa Wei — co‑founder & design lead
    • Justin Tao — co‑founder & software lead
    • Lucinda Zheng — co‑founder & legal counsel
  • Also include (with placeholder research links & images):
    • Chief Science Officer — allocate space for 1
    • Medical advisory board — allocate space for 2
    • Associated researchers — allocate space for 3
  • Partner with us: links to Clinicians and Businesses pages
  • Contact us (refer to Landing Page)
Contact Us & Footers

Contact Us

May be a dedicated page, a linked section on the landing page, or a popup.

Footers

  • Disclaimer: “ECG Enhance has not yet received TGA approval, this website is for informational purposes only
  • Copyright: © 2025 Everywhere Health. All rights reserved.

Other Requirements

Overall Design
  • Modern, user‑friendly UI with simple colours
  • Main accent colour: teal (#018B9B)
  • Fonts: Primary Roboto, Secondary Nunito
  • Sufficient contrast; simple animations/transitions (if any)
  • Accessibility:
    • Meaningful text labels for images/non‑text content
    • Semantic HTML throughout
  • Responsive: desktop & mobile
TGA Marketing Guidelines

Product is not TGA approved. The website must be informational, avoiding statements of efficacy. See: TGA Guidelines.

Code Requirements
  • Use one of: React, Vue, Angular, Svelte, or Vanilla JS
  • Provide build instructions
  • Containerisation with Docker preferred (optional)
  • Ensure third‑party licenses allow commercial use
  • Organised, modular code; descriptive naming (camelCase for functions/variables, PascalCase for components)
  • Avoid overly complex code; if unavoidable, document clearly

Submission Requirements

Deadline
Sunday, November 23rd, 11:59pm Sydney (GMT+11)
Submit to
with subject “SUBMISSION – Your Name

What to include

  • Link to a live demo (Netlify, Vercel, GitHub Pages, or Docker container)
  • Link to a Git repository
  • Build instructions and a short README describing decisions and licenses for third‑party assets

Questions? Email ewh.contactus@gmail.com

Marking Criteria

Fulfils requirements — 15%

  • Meets all required pages, sections, functionality, and design standards listed in this brief
  • Bonus marks awarded for innovative sections not specified in this brief

User Experience (UX) — 25%

  • Ease of Navigation
  • Clarity of Information
  • Accessibility
  • Use of Media

Visual Design & Branding — 20%

  • Aesthetic Appeal
  • Brand Alignment (reliable, professional, personal)

Practicality & Feasibility — 15%

  • Technical Realism
  • Responsiveness

Code Style & Maintainability — 15%

  • Content Manageability
  • Scalability
  • Performance Considerations

Search Engine Optimisation (SEO) — 10%

  • Semantic Structure
  • Site Architecture
  • Technical SEO Elements (sitemap, schema, alt tags)
  • Performance Considerations

Terms & Conditions

1. Organiser

This competition is organised by Everywhere Health Pty Ltd (“Everywhere Health”, “we”, “us”, or “our”), an Australian‑based health technology company.

2. Eligibility
  • Open to individuals aged 18 years and over
  • Entries may be individual or team (one representative contact required)
  • Employees, contractors, and affiliates of Everywhere Health are not eligible for prizes
3. Competition Overview

Design and develop a brand & landing website for ECG Enhance per the Competition Brief.

  • 1st place — AUD $200
  • 2nd place — AUD $50
  • 3rd place — AUD $50
  • Deployment Prize — AUD $700 if Everywhere Health elects to use the winning design/code for commercial or production purposes
4. Entry Submission
  • Submissions must be original work
  • Entries must comply with the Code Requirements
  • Each entry must include a live demo link and source code repository access
  • Entries close on the date specified on this page; late or incomplete entries may not be considered
5. Judging and Prizes
  • Entries will be assessed per the Marking Criteria
  • Winners notified by email within 14 days of judging
  • Prize payments via bank transfer or PayPal within 30 days of notification
  • Judges’ decision is final and not subject to appeal
6. Intellectual Property & Ownership

6.1 Retained Rights

Entrants retain full ownership of their IP unless and until Everywhere Health elects to purchase rights as below.

6.2 Transfer of Rights (Deployment Prize)

If Everywhere Health elects to use/adapt/publish any submitted design/code/assets (“the Work”), the entrant agrees to sell and assign all IP rights in the Work to Everywhere Health for a fixed payment of AUD $700 ("Deployment Prize" of Section 3), constituting full consideration for exclusive ownership and commercial use rights.

6.3 Licence for Evaluation

By entering, participants grant Everywhere Health a non‑exclusive, royalty‑free licence to view, test, and evaluate submissions for judging and internal assessment.

7. Warranties and Representations
  • Submission is original and does not infringe third‑party rights
  • All third‑party assets used (fonts, icons, images, libraries) are licensed for commercial use
  • Entrants have full power to transfer rights under clause 6.2 if requested
8. Limitation of Liability
  • Everywhere Health will not be liable for loss/damage arising from participation or prize acceptance, except as required by law
  • Not responsible for technical issues, corrupted files, or late submissions due to connectivity/upload errors
9. Privacy

Personal information will be used solely for administering the competition, notifying winners, and managing potential contracts, in accordance with the Privacy Act 1988 (Cth).

10. Disqualification
  • Violation of these Terms
  • Plagiarised/infringing material
  • Inconsistency with the brief, law, or professional ethics
11. Acceptance of Terms

By submitting an entry, participants acknowledge they have read, understood, and agreed to these Terms, including assignment of IP rights for AUD $700 if requested under clause 6.2.

12. Governing Law

Governed by the laws of the State of New South Wales, Australia. Disputes subject to the exclusive jurisdiction of its courts.

This page summarises the competition brief and requirements for entrants. It is not a consumer advertisement.